Circular Materials Board of Directors appoints Chief Executive Officer

TORONTO – Circular Materials, Canada’s leading national not-for-profit producer responsibility organization, is pleased to announce the appointment of Allen Langdon as the organization’s first Chief Executive Officer.

Langdon will lead Circular Materials through the development of Ontario’s new blue box recycling system while expanding the organization’s operations into other provinces, starting with New Brunswick.

Langdon has spent the last decade managing major recycling programs in the country, including Return-It, British Columbia’s very successful deposit-return program, and Recycle BC, Canada’s first province-wide extended producer responsibility (EPR) program for blue box materials.

“Allen has consistently demonstrated leadership, creativity and collaboration in his career. He has built recycling programs with efficient operations, exceptional producer services and convenient collection options for consumers,” said Nicole Fischer, Chair of Circular Materials. “We are looking forward to working with Allen as the organization expands its not-for-profit service offering in Canada.”

“As an organization created and governed by producers, Circular Materials has developed a comprehensive service offering that supports producers with meeting their regulatory obligations and developing circular business models,” said Langdon. “I am excited to lead the work of Circular Materials and collaborate with producers, governments, municipalities and service providers on building an efficient recycling supply chain and advancing the development of the circular economy in Canada.”

To read Langdon’s bio, click here. To learn more about Circular Materials, visit www.CircularMaterials.ca.

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Media Contact: Shane Buckingham | shane@apexpolicy.ca | (647) 210-5527

Circular Materials collaborates with Canadian Beverage Container Recycling Association to Develop Beverage Container Recycling Program

​Ontario’s not-for-profit, producer-created organizations positioned to meet beverage container targets

Circular Materials and the Canadian Beverage Container Recycling Association (CBCRA) are today announcing plans to develop a comprehensive recycling program for beverage containers collected in blue bins and public spaces across Ontario.

Circular Materials Ontario (CMO) and CBCRA are collaborating to provide beverage producers with the compliance services required to meet their obligations under the province’s Blue Box Regulation. The Blue Box Regulation requires producers to assume responsibility for the collection and management of blue box materials from municipalities between 2023 and 2025. CMO and CBCRA will support producers by establishing a collection system for beverage containers, carrying out consumer promotion and education, reporting to the regulator and meeting Ontario’s ambitious targets to collect and manage 75% of beverage containers supplied in the province by 2026, and 80% by 2030.

“As a not-for-profit, producer-created and governed organization, Circular Materials is pleased to be collaborating with another not-for-profit, producer-governed organization to support beverage producers with meeting their obligations under the Blue Box Regulation,” said Nicole Fischer, Chair of Circular Materials. “Both of our organizations share a vision of building Ontario’s blue box recycling system on a foundation of fair, open, competitive procurement while expanding collection services to public spaces and special events to meet Ontario’s beverage container management targets.”

Ontario’s Blue Box Regulation will require producers selling beverage containers in the province to meet management targets based on beverage containers supplied to consumers not only for personal, family and household use, but also for business purposes. Beverage containers include aluminum cans, glass bottles, milk cartons, juice boxes and plastic bottles.
As much as 30% of beverage products are consumed away from home. As a result, beverage producers will require a collection system to supplement blue box collection to meet the targets in the Blue Box Regulation.

To increase beverage container recycling away from home, CBCRA, in collaboration with CMO, will operate a supplemental collection and management system modelled after the very successful Recycle Everywhere program.

CBCRA’s Recycle Everywhere program in Manitoba has achieved the greatest recovery growth of any beverage container recovery system in North America in the last 10 years. With CMO and CBCRA’s collective capabilities and expertise, the organizations are positioned to meet Ontario’s beverage container management targets.

“In addition to its recovery growth achievements, CBCRA’s Recycle Everywhere program, which started with virtually no away from home recycling infrastructure, has become one of Manitoba’s most recognized brands,” says Jim Goetz, Chair of CBCRA. “The organization intends to leverage its knowledge, experience and success to implement an expansive away from home recovery system in Ontario, including the provision of free collection infrastructure to the institutional, commercial and industrial sectors. These initiatives will be supported by the award-winning promotion and education CBCRA is recognized for.”

ABOUT CBCRA

The Canadian Beverage Container Recycling Association (CBCRA) is a not-for-profit, industry-funded organization whose membership includes beverage brand owners and distributors. CBCRA implemented and operates the Recycle Everywhere program. Recycle Everywhere strives to educate the public on beverage container recycling and ensure that it is convenient to recycle empty beverage containers no matter where citizens live, work or play. Learn more at

cbcra-acrcb.org and recycleeverywhere.ca.

CMO Contact: Shane Buckingham, Communications Lead.
Tel: 647.210.5527

Email: shane@apexpolicy.ca

CBCRA Contact: Sheri Moerkerk, Marketing & Communications Manager, CBCRA/Recycle Everywhere.
Tel: 204.942.2284 x4

C: 204.801-1434

Email: smoerkerk@cbcra-acrcb.org

Circular Materials selects Reverse Logistics Group for reporting, producer services

Circular Materials Ontario (CMO) is pleased to announce that it has selected Reverse Logistics Group (RLG) to manage its producer registration and reporting platform, as well as producer services.

This collaboration supports CMO’s mission to provide producers with a full compliance service-offering to meet all the requirements of Ontario’s Blue Box Regulation, which was filed on June 3, 2021.

“We are happy to announce our collaboration with RLG to strengthen Circular Materials’ service offering to producers with the development of a secure supply-to-market reporting platform,” said Nicole Fischer, Chair of Circular Materials. “We know how important secure data management and professional customer service is to producers. That is why we have developed an easy-to-use reporting platform, along with a prioritization and escalation process to ensure producers get prompt, high-quality service through our call center and email support.”

CMO and RLG will soon launch a producer portal where participant producers will register with CMO and report their packaging, paper products and packaging-like products supplied each year. The development of a producer portal supports the organization’s planning for the long-term management of Ontario’s Blue Box common collection system. The data producers submit through the portal will be used to fairly allocate costs once fees are set next year.

RLG will further develop and implement an integrated IT system that will act as a model of the circular economy, providing an end-to-end solution to track and trace Blue Box materials from the point of collection to the point at which materials are recycled and made available for use in new products and packaging.

“We are excited to be collaborating with Circular Materials,” said Patrick Wiedemann, RLG CEO. “Our combined efforts and global expertise will deliver a cost-efficient track and trace Blue Box system that enables producers to maximize resource recovery for use in new products and packaging and acts as a model of the circular economy.”

Producers looking for more information about CMO’s service offering should contact info@circularmaterials.ca. Once signed up with CMO, producers will have the opportunity to participate in working groups focused on the rule creation strategy, reporting, compliance, and materials management.

About Circular Materials

Circular Materials is a not-for-profit, producer-governed organization created by 15 of Canada’s leading food, beverage, and consumer products manufacturers, retailers, and restaurants. Its mission is to advance the circular economy and support producers with meeting their obligations under extended producer responsibility regulations in Canada.

About RLG

RLG is a global expert in reverse logistics management and designing and operating Extended Producer Responsibility (EPR) compliance systems. The organization is:

Circular Materials appoints Board of Directors

TORONTO – Circular Materials has appointed its Board of Directors, which will oversee the organization’s development and strategy ahead of rule creation negotiations later this year.

The Board of Directors includes producer representatives from each of the organization’s 15 founding members, which represent food, beverage and consumer products manufacturers, retailers, and restaurants. Click here for the Board of Directors’ page on our website.

“As a not-for-profit producer responsibility organization created and governed by producers, Circular Materials plans to enter the rule creation negotiations to advance the collective interests of the broader producer community and Ontario residents,” said Nicole Fischer, Chair of Circular Materials.

“We will be engaging producers, municipalities and the recycling sector to develop a comprehensive strategy throughout the rule creation negotiations that will deliver the most effective and efficient recycling system in the country. Our vision is the creation of a Blue Box Common Collection System that advances innovation, delivers improved environmental outcomes and harnesses competitive procurement to deliver the best value for producers and Ontario residents,” Fischer said.

Ontario’s Blue Box Regulation requires the development of rules for an Annual Allocation Table (AAT) to organize the Blue Box Common Collection System. PROs can register as rule creators if they have signed representation agreements with one or more producers that have supplied at least 20,000 tonnes of blue box material to consumers in Ontario in 2020. If PROs representing 66% of supplied tonnage agree to the AAT rules, they may be submitted to the regulator as early as Jan. 1, 2022. Those rules will then be used to prepare an AAT that must be submitted to the regulator no later than July 1, 2022.

Producers looking for a strong representative at the rule creation negotiations should contact Circular Materials. Once signed up with Circular Materials, producers will have the opportunity to participate in working groups focused on reporting, compliance, materials management, rule creation and communications. For more information, contact info@circularmaterials.ca.

Leading consumer brands, retailers and restaurants launch Circular Materials

TORONTO – Today, leading food, beverage and consumer products manufacturers, retailers and restaurants officially launched Circular Materials, a new, national producer responsibility organization (PRO) offering compliance services to companies obligated under extended producer responsibility (EPR) regulations in Canada.

The 15 companies that founded Circular Materials are Costco Wholesale Canada Ltd., Empire Company, Kraft-Heinz Canada, Keurig Dr Pepper Canada, Lassonde Industries Inc., Loblaw Companies Limited, Maple Leaf Foods, McDonald’s Restaurants of Canada Limited, Metro Inc., The Minute Maid Company Canada Inc., Nestlé Canada, PepsiCo Canada, Procter & Gamble Inc., Restaurant Brands International (RBI), and The Clorox Company of Canada Inc.

Circular Materials is a not-for-profit, producer-governed PRO that was incorporated on July 6, 2021, following the release of Ontario’s Blue Box Regulation. In Ontario, this national organization will operate as Circular Materials Ontario and will provide a full suite of compliance services to producers.

Producers are companies that supply designated products and packaging (plastic, glass, metal or paper) to Ontario consumers. From July 1, 2023, to Jan. 1, 2026, the Blue Box Regulation requires the transition of the province’s more-than 250 local blue box programs to a new, province-wide collection system funded by producers and operated by PROs.

To prepare for this transition, PROs must create rules for operating the blue box collection system and submit these rules to the regulator next year. According to the regulation, PROs representing 66% of the supplied tonnage of blue box materials must agree to the rules before they can take effect.

Circular Materials Ontario will represent producers’ collective interests in establishing these rules, with the goal of ensuring that the blue box collection system operates with fair cost allocation, an open and competitive procurement process, and strong producer-led governance.

As producers participating in recycling programs across the country, Circular Materials’ founders have created an organization specifically tailored to support producers with meeting all the requirements of Ontario’s Blue Box Regulation. These services include:

 

Quotes:

“Coca-Cola is committed to creating a World Without Waste. This includes collecting and recycling the equivalent of 100% of the bottles and cans we sell by 2030. Through our new partnership with Circular Materials, we will effectively turn old packages into new ones, and keep plastic out of the environment." – Darlene Nicosia, President, Canada and Northeast US, North America Operating Unit, The Coca-Cola Company and Minute Maid Canada.

"In Canada and across the world, Costco is committed to doing its part to help and contribute to real, results-driven positive impact. Joining Circular Materials as a founding member is a unique opportunity for Costco to work in collaboration with other producers in creating a not-for-profit organization that will support industry with meeting its regulatory obligations and building a circular economy." - Pierre Riel, Senior Vice President and Country Manager, Costco Wholesale Canada Ltd.

“Keurig Dr Pepper Canada is proud to be a founding member of Circular Materials, and to have the opportunity to work with other leading organizations and associations to the advancement of an improved, and more circular recycling system in Ontario. Building a circular economy will require dedicated commitment from all producers and stakeholders along the value chain, and we are confident that the founding members of Circular Materials can efficiently support this transition with a focus on innovation, cost efficiency and fair competition.” – Stéphane Glorieux, President of Keurig Dr Pepper Canada.

“We are pleased to be joining Circular Materials, a producer-led, not-for-profit producer responsibility organization (PRO), as the next step in the evolution of providing blue box recycling services in Ontario. In addition to helping improve recycling rates, joining this PRO supports our ambition to move toward a more circular economy, which is good for everyone” – Bruno Keller, President, Kraft Heinz Canada.

“Over a century ago, Lassonde's dream was to help local fruit growers with their surplus crops. Today our challenge is to rethink long held recycling rules and processes with the goal of better supporting Ontarians. With this in mind, Lassonde is proud to join leading food, beverage and consumer manufacturers, as well as retailers and restaurants in launching Circular Materials.” -- Jean Gattuso, President & CEO, Lassonde Industries Inc.

“As some of the largest users of consumer packaging, we understand the importance of making sure the recycling system in Ontario operates efficiently and cost effectively. Circular Materials is a great step forward as producers embrace the challenge of improving Ontario’s recycling system, together.” – Ian Gordon, SVP Plastics, Loblaw Companies Limited.

“Becoming a founding member of Circular Materials is an important step in Maple Leaf Foods’ journey to be the most sustainable protein company on earth.  This not-for-profit Producer Responsibility Organization will be essential to Ontario’s recycling supply chain and will lead in building a circular economy for recyclable materials for all Ontarians.” – Michael McCain, President and CEO, Maple Leaf Foods.

“Working towards a waste-free future is an urgent priority for us at Nestlé and it requires industry to work together, which is why we are proud to be a founding member of Circular Materials. This is a producer created organization that supports our ambition to collect and recycle all the packaging we produce and ensure that no waste ends up in nature.” – John Carmichael, President and CEO, Nestlé Canada Inc.

“Tim Hortons has made significant progress in our efforts to be a Canadian leader in sustainable business practices. Sustainable packaging and recycling are a major component in our Tim’s For Good framework and we are proud to be a founding member of Circular Materials on behalf of our 1,500 Tim Hortons franchisees across Canada.” – Duncan Fulton, Chief Corporate Officer for Restaurant Brands International (Tim Hortons, Popeyes and Burger King).