Producer hierarchies work to ensure that the business actor with the closest connection to the designated packaging and paper is the responsible party. You can determine if you are an obligated producer by using the below hierarchy:   

1. The brand holder who is resident in Canada whose packaging and/or paper is supplied to New Brunswick consumers as the first person who would be responsible. 
2. Where no brand holder is resident in Canada, then the importer who supplied the packaging and/or paper who is resident in New Brunswick. 
3. Where no importer is resident in New Brunswick, then the retailer who supplied Blue Box materials to consumers in New Brunswick. 

A company is not obligated in the following circumstances: 

• The producer generates less than two million dollars in gross annual revenue in New Brunswick; 
• The producer manufactures, distributes, sells or offers for sale less than one tonne of packaging and paper annually in New Brunswick; or 

• The producer is a charitable organization registered under the Income Tax Act (Canada). 

Circular Materials developed and consulted on a New Brunswick Stewardship Plan for Packaging and Paper on behalf of producers obligated by the Designated Materials Regulation under the Clean Environment Act. 

A producer-focused consultation webinar was held on May 18, 2022 to review elements of the plan, receive feedback and answer any questions.  

• View the presentation
• View the Q&A

The draft Stewardship Plan was submitted to Recycle NB on October 14, 2022 and is still under review. The transition to producer responsibility in New Brunswick will take place six months after the Stewardship Plan is approved. 

Click here to learn more about the consultation on the Stewardship Plan.